Success story: AeroParking and Movepark

From R$ 77 thousand to R$ 300 thousand a month in just 4 months, with online bookings and an integrated digital strategy

Introduction

Aeroparking is one of the best-known car parks near Guarulhos International Airport (GRU). Despite a strategic location, good services and quality facilities, the company faced a challenge common to many traditional businesses: how to grow online and turn walk-in parking into advance sales?

That is the setting in which the partnership with Movepark was born, an online booking platform specialising in airport car parks. The goal was clear: raise online revenue and bring predictability to the operation.

In just four months, Aeroparking went from R$ 77 thousand in online revenue in March 2025 to R$ 300 thousand a month in July. This is the account of how technology, digital marketing and a strategic partnership turned a car park into a genuine success story.

Movepark, a partner car park at Guarulhos Airport

The picture before the partnership

In March 2025, Aeroparking had modest digital revenue: R$ 77,842.00. Most customers arrived without a booking, which made occupancy hard to plan and cut the predictability of cash flow. Promotion was limited and digital marketing barely explored.

The company knew the market was competitive. Many drivers were searching for "parking at Guarulhos Airport" or "GRU airport parking" on Google, but ended up booking with competitors who had a stronger digital presence. The challenge was plain: win that space online and turn interest into bookings.

The challenge

The central question was: how do you scale online revenue in a predictable, safe and sustainable way?

Aeroparking needed to:

• Raise the volume of advance bookings.
• Reduce its dependence on last-minute customers.
• Improve financial predictability.
• Compete for digital space with rivals already well positioned.

The solution: a strategic partnership with Movepark

The answer came with integration into Movepark's online booking system. More than software, Movepark offered a complete partnership: technology, digital management and a growth strategy.

The partnership rested on three pillars:

• Rolling out the online booking system with a simple, secure, integrated checkout.
• Managing paid and organic media, with digital campaigns built for performance.
• Reporting and continuous follow-up, with monthly strategic adjustments.

The strategies put in place

The online booking system

Before, bookings were taken by hand, often by phone or WhatsApp, which capped the scale. With Movepark's system, customers could book and pay online in a few clicks, with immediate confirmation.

Online booking brought predictability, cut cancellations and raised customer confidence, as people came to see Aeroparking as a practical, modern option.

Paid media management

Movepark took over the whole digital media operation, creating Google Ads and Meta Ads campaigns aimed at people searching for terms such as "cheap parking at Guarulhos Airport" and "secure parking GRU".

Beyond acquiring new customers, remarketing was decisive: people who visited the site without completing a booking were reached again with ads, which raised the conversion rate.

With constant testing of creative, keywords and audiences, paid media became highly efficient, generating a positive ROI by the second month.

SEO and organic content

In parallel, Movepark developed an SEO strategy to secure continuous, free traffic over the medium and long term. Optimised content was produced for blogs, service pages and specific landing pages, to capture customers researching parking alternatives at GRU.

With that, Aeroparking gained relevance in search engines and started appearing among the first options in local searches.

Customer experience

Digitising the booking was only part of the process. There was also care taken to deliver a distinctive customer experience.

The free transfer to the airport, clear communication and quick service strengthened the sense of value. Customers could see that booking online was not only more practical but also meant a calmer experience at departure.

The results

The impact was direct and measurable. In just four months, Aeroparking quadrupled its online revenue:

• March: R$ 77,842
• April: around R$ 160,000
• May: around R$ 170,000
• June: around R$ 210,000
• July: R$ 300,000

Beyond the financial growth, the indicators showed:

• Growth of nearly 300% in just 4 months.
• Full occupancy in July, with spaces sold out on public holidays.
• More than 70% of bookings coming from digital media and SEO.
• Greater cash predictability, which made long-term planning possible.

What made this case unique?

The secret was the combination of three factors:

• Technology: the Movepark system simplified the booking and payment journey.
• Performance marketing: digital campaigns built to generate real returns.
• A strategic partnership: Aeroparking focused on service and facilities; Movepark secured the flow of customers.

Aligning the physical operation with the digital strategy turned Aeroparking into a reference in the sector.

What the client says

"Before Movepark, our occupancy was uncertain and digital revenue was low. Today we have customers booking in advance, full occupancy on peak dates and financial predictability we never had. The partnership changed the course of our business."

Lessons learned

• Digital transformation is indispensable for local businesses.
• Online bookings raise customer confidence and cash predictability.
• Digital marketing, when well structured, brings quick and sustainable results.
• Strategic partnerships accelerate the growth curve.

Conclusion

Aeroparking's story shows how integration with Movepark was decisive in reaching substantial results in a short time. Online revenue that stood at R$ 77 thousand in March 2025 reached R$ 300 thousand a month in July, a jump of 287%.

More than the numbers, the case proves that technology, digital strategy and partnership can turn traditional businesses into modern, scalable, competitive operations.

Today Aeroparking is one of the best-rated car parks near Guarulhos Airport, and a reference for how digitisation can redefine success in a highly competitive market.

Frequently asked questions

What does a car park gain by joining Movepark?

It gains a shop window and advance bookings. The unit appears in the airport search, on the destination page and in the price index, with the rate it sets itself. The lot keeps operating its own way, and Movepark handles acquisition and booking.

Does the partner lose control of its own price?

It does not. The table belongs to the partner, who changes it whenever they want from the panel. The price published on the site is the one the engine charges at checkout, and the date of the last update appears alongside, so the traveller knows how recent the figure is.

How does Movepark make money from the partnership?

Through a commission on the booking, set per company. The traveller pays the advertised amount and the transfer to the partner comes with the commission already deducted, with no monthly fee and no joining fee to appear in the shop window.

Does the car park have to change the system it already uses?

It does not. The unit can take bookings through the Movepark panel and keep the gate operation it already has. Deeper integration exists for those who want it, and is not a condition for appearing in the search.

How long does it take for a lot to go live?

What sets the pace is the registration: address, photos, spot types and the price table. With that data ready and the contract signed, the unit enters the search and the airport page, and starts taking bookings.